Navigating the Deepfake Conundrum: A Manager's Roadmap
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Navigating the Deepfake Conundrum: A Manager's Roadmap

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This book provides a structured roadmap for managers, researchers, and policymakers to navigate the evolving landscape, offering insights into brand perception, financial decision-making, corporate transparency, and governance. Deepfake technology is reshaping industries, raising critical ethical, managerial, and regulatory challenges. Bringing together interdisciplinary research, it blends statistical analysis, structural equation modeling, and bibliometric approaches to explore real-world applications and mitigation strategies. With case studies spanning hospitality, sports, education, and S...