Alan Treadgold, Jonathan Reynolds

Broschiertes Buch

Navigating the New Retail Landscape

A Guide for Business Leaders

Beschreibung

With over 25 detailed case studies of innovative and successful enterprises, this book offers a robust and practical guide to leaders tasked with understanding and delivering success in the new retail landscape.

Autor

Alan Treadgold is an independent consultant and adviser. He advises a wide range of retail and consumer products businesses globally on issues of shopper engagement, go-to-market strategy, and retail industry change. He has spent over 25 years in senior roles with some of the world's leading management consulting, marketing, and communication companies, including PricewaterhouseCoopers, Leo Burnett, and WPP. He has a number of Board advisory roles with enterprises globally and is a member of the Advisory Board of the Oxford Institute of Retail Management at the University of Oxford's Said Business School. Jonathan Reynolds is Academic Director of the Oxford Institute of Retail Management and Deputy Dean at the University of Oxford's Said Business School. He is also an associate director of the Consumer Data Research Centre. His own teaching and research has focused primarily on the retail sector for the past 35 years. He is particularly recognised for his scholarship and expertise in the changing role of place in marketing and retail management, in electronic commerce & omnichannel retailing, innovation & entrepreneurship in retailing, and retail productivity and skills, and has worked with retail businesses, retail industry associations, and governments internationally. While his academic base lies in marketing and geography, Jonathan's research activities have also extended into science and technology studies and strategic management.

Produktdetails

• Verlag: Oxford University Press
• 2nd edition
• Seitenzahl: 368
• Erscheinungstermin: 21. Januar 2021
• Englisch
• Abmessung: 231mm x 157mm x 25mm
• Gewicht: 726g
• ISBN-13: 9780198868767
• ISBN-10: 0198868766
• Artikelnr.: 59985438