Christina Lubinski (Copenhagen Business School)

Broschiertes Buch

Navigating Nationalism in Global Enterprise

Beschreibung

An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.

Autor

Christina Lubinski is Professor of Business History at Copenhagen Business School. Her previous publications include The Routledge Companion to the Makers of Global Business (2020) and Family Multinationals: Entrepreneurship, Governance, and Pathways to Internationalization (2013). She was awarded the Henrietta Larson (2015) and Oxford Journals Article Prize (2013).

Produktdetails

• Cambridge Studies in the Emergence of Global Enterprise
• Verlag: Cambridge University Press
• Seitenzahl: 298
• Erscheinungstermin: 8. Mai 2025
• Englisch
• Abmessung: 229mm x 152mm x 16mm
• Gewicht: 432g
• ISBN-13: 9781009054003
• ISBN-10: 1009054007
• Artikelnr.: 73432237