Native-speaker status in the translation services market
Daniel Sebesta
Broschiertes Buch

Native-speaker status in the translation services market

Marketing and price-setting strategies of translation agencies

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This study combines linguistic and economic points of view to deliver insights into two national translation services markets. In this industry, largely unregulated by government bodies, translation agencies have the potential to act as quality warrantors by applying elaborate quality-assurance procedures and requiring their freelance translators to possess certain qualifications. A controversial yet widely mentioned qualification is being a native speaker of a specific language. Drawing on a critique of the conventional native speaker concept and on insights from economics, Language Managemen...