Grant Leboff

Broschiertes Buch

Myths of Marketing

Banish the Misconceptions and Become a Great Marketer

Beschreibung

Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.

Autor

Grant Leboff is one of the UK's leading sales and marketing experts. He serves as a non-executive director and runs Sticky Marketing Club, a sales and marketing strategy consultancy. He speaks regularly at global conferences and contributes to publications including the Daily Telegraph, the Independent, and the Financial Times, and is the author of Sticky Marketing and Stickier Marketing, both published by Kogan Page.

Produktdetails

• Business Myths series
• Verlag: Kogan Page
• Artikelnr. des Verlages: 8549
• Seitenzahl: 224
• Erscheinungstermin: 3. Januar 2020
• Englisch
• Abmessung: 234mm x 156mm x 15mm
• Gewicht: 400g
• ISBN-13: 9780749483913
• ISBN-10: 0749483911
• Artikelnr.: 52959437

Rezensionen

"If you want to succeed today you must understand marketing. Yet a depressing number of people with "Marketing" in their titles don't. Read this book and you will acquire the knowledge you need to outfox your competitors." Drayton Bird, globally renowned marketer, and Founder, AskDrayton.com