Grant Leboff

Broschiertes Buch

Myths of Marketing

Banish the Misconceptions and Become a Great Marketer

Beschreibung

Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.

Autor

Grant Leboff is one of the UK's leading sales and marketing experts. Continually challenging received wisdom, Grant built a successful direct marketing company in 2002 and sold it six years later. He now serves as a non-executive director and also runs a strategic consultancy, Sticky Marketing Club, a consultancy which advises clients on sales and marketing strategies, building their brand and positioning it as market leader in their particular sector. A regular speaker at conferences around the world, Grant Leboff is also a contributor to many business magazines and newspapers including, The Daily Telegraph, The Independent, and The Financial Times. Grant is also the author of Sticky Marketing and Stickier Marketing, both published by Kogan Page.

Produktdetails

• Business Myths
• Verlag: Kogan Page
• Artikelnr. des Verlages: 8549
• Seitenzahl: 224
• Erscheinungstermin: 3. Januar 2020
• Englisch
• Abmessung: 234mm x 156mm x 15mm
• Gewicht: 400g
• ISBN-13: 9780749483913
• ISBN-10: 0749483911
• Artikelnr.: 52959437

Rezensionen

"If you want to succeed today you must understand marketing. Yet a depressing number of people with "Marketing" in their titles don't. Read this book and you will acquire the knowledge you need to outfox your competitors." Drayton Bird, globally renowned marketer, and Founder, AskDrayton.com