Simon Bailey, Andy Milligan

Gebundenes Buch

Myths of Branding

Dispel the Misconceptions and Become a Brand Expert

Beschreibung

Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.

Autor

Andy Milligan is a leading international branding consultant. He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture, and comments regularly in the media on brand issues. He is the co-author of On Purpose and Bold. Simon Bailey is an experienced business leader and brand specialist who advises CEOs on using their brand to drive business growth. He was formerly European CEO of Interbrand and UK CEO of WPP agency the Brand Union. His agencies have twice been awarded 'Agency of the Year' by Marketing Magazine .

Produktdetails

• Business Myths
• Verlag: Kogan Page Ltd
• 2 Revised edition
• Seitenzahl: 266
• Erscheinungstermin: 3. Oktober 2022
• Englisch
• Abmessung: 209mm x 132mm x 21mm
• Gewicht: 462g
• ISBN-13: 9781398608177
• ISBN-10: 1398608173
• Artikelnr.: 63302147