GB Dijksterhuis
Gebundenes Buch

Multivariate Data Analysis in Sensory and Consumer Science

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This book is about Sensometrics: the statistical analysis of data from sensory and consumer science. Sensory and consumer science is a broad field, comprising research in food, drinks, personal care products, tobacco, cleaning agents, etc. Before a product is to be launched on the market it is often tested by sensory panels. The analytical panels with trained judges assess the products on a great number of specific properties using sensory profiling techniques. In consumer tests the focus is on the acceptance of certain products or the preference for a specific product. Following an introducti...