Gebundenes Buch

Multinationals and Global Consumers

Tension, Potential and Competition

Herausgegeben: Chan, T.; Cui, G.

Beschreibung

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

Autor

Shige Makino T. S. Chan Geng Cui Jung-Ho Lai Sheng-Syan Chen Shao-Chi Chang Wiboon Kittilaksanawong Xudong Chen Chaoqun Duan Shengsheng Huang Somboon Saraphat Joseph Aiyeku Lianxi Zhou Bradley R. Barnes Zejian Li Yue Wang Greg Mahony Bilal Rafi Chris Sadleir Lisa C. Wan Maggie Y. Chu Ling Peng Patrick S. Poon Heidi Kreppel Dirk Holtbrügge

Produktdetails

• AIB Southeast Asia
• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-137-30728-6
• 2013
• Seitenzahl: 263
• Erscheinungstermin: 14. November 2013
• Englisch
• Abmessung: 216mm x 145mm x 23mm
• Gewicht: 475g
• ISBN-13: 9781137307286
• ISBN-10: 1137307285
• Artikelnr.: 39096301