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Multinational Management

Multinational Management

A Strategie Approach

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The globalization of companies, the growing importance of emerging markets, the global impact of wars, terrorism, and even disease define the nature of today's business. Developing and making strategic choices are the mainstays of successful decision making in this increasingly complex global environment. And the new fourth edition of Cullen & Parboteeah's MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH delivers all the tools students need to succeed. Pioneering a distinctive strategic approach, the book uses strategy as its unifying theme to explore the global economy and the impact of manager...