Multimodality
Gebundenes Buch

Multimodality

Disciplinary Thoughts and the Challenge of Diversity

Herausgegeben: Wildfeuer, Janina; Pflaeging, Jana; Bateman, John; Seizov, Ognyan; Tseng, Chiao-I
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Multimodality's popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using divers...