Gunther Kress

Multimodality

A Social Semiotic Approach to Contemporary Communication

• Gebundenes Buch

Produktbeschreibung

Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 236
• Erscheinungstermin: 1. Januar 2010
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 513g
• ISBN-13: 9780415320603
• ISBN-10: 0415320607
• Artikelnr.: 29019938

Autorenporträt

Gunther Kress

Inhaltsangabe

1. Multimodality: A New Approach to Questions of Meaning  2. Signs  3.
Modes and Materiality  4. Texts and Messages  5. Media, Messages, Texts 
6. Design and Production  7. Doing Multimodal Analysis  8. Thinking and
Looking Ahead 

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1. Multimodality: A New Approach to Questions of Meaning 2. Signs 3. Modes and Materiality 4. Texts and Messages 5. Media, Messages, Texts 6. Design and Production 7. Doing Multimodal Analysis 8. Thinking and Looking Ahead

Rezensionen

'The theory of social semiotics presented in this book can bring real benefits in understanding apt forms of communication and it opens the route to a clearer view of evaluation in different modes.' - Discourse Studies

'The theory of social semiotics presented in this book can bring real benefits in understanding apt forms of communication and it opens the route to a clearer view of evaluation in different modes.' - Discourse Studies