Multilingualism in Berlin's Culinary Landscape. A Sociolinguistic Study of Linguistic Signage
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Master's Thesis from the year 2023 in the subject Cultural Studies - Miscellaneous, University of Bayreuth, language: English, abstract: The linguistic landscape has been the subject of much research, mainly focusing on written signs in public spaces. Taking a more in-depth approach, this study examines the linguistic landscape of food in four different Berlin neighbourhoods: Mitte, Lichtenberg, Kreuzberg, and Charlottenburg. The main objectives are to determine the linguistic prevalence and distribution in the culinary zones, to explore the role of multilingualism, to investigate the impact o...
Master's Thesis from the year 2023 in the subject Cultural Studies - Miscellaneous, University of Bayreuth, language: English, abstract: The linguistic landscape has been the subject of much research, mainly focusing on written signs in public spaces. Taking a more in-depth approach, this study examines the linguistic landscape of food in four different Berlin neighbourhoods: Mitte, Lichtenberg, Kreuzberg, and Charlottenburg. The main objectives are to determine the linguistic prevalence and distribution in the culinary zones, to explore the role of multilingualism, to investigate the impact of socio-cultural and demographic factors, and to assess the influence of English. The main findings indicate diverse languages being used in culinary contexts. Charlottenburg boasts the most fantastic linguistic variety amongst the three areas examined, with 16 languages identified. The analysis of the data has revealed that 45.45% of the culinary signage in Mitte is only in the English language. The prevalence of English in Mitte and Charlottenburg holds symbolic significance, as it connotes sophistication and global influence. Furthermore, it is noted that the impact of "gentrification" on the food industry has led to a significant increase in the use of English labelling. In Kreuzberg, a district renowned for its multi-ethnic character, signage in Turkish and German is prominently displayed bilingually. Kreuzberg is the only district where bilingual signage surpasses monolingual signage, comprising 52% of all signage. Furthermore, it identifies a noteworthy trend towards English hegemony, primarily driven by globalisation and economic factors. Conclusively, this study significantly contributes to the growing field of linguistic landscape research by uncovering the intricate link between language, cuisine, and metropolitan areas. By examining the linguistic landscape in the culinary sphere, this research enhances our understanding of linguistic patterns in diverse locations while shedding light on the evolution of language portrayals in the context of globalisation and urbanisation. Finally, the study reflects on possible future directions and implications for enhancing the urban language environment.
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