Gebundenes Buch

Motherhoods, Markets and Consumption

The Making of Mothers in Contemporary Western Cultures

Herausgeber: O'Donohoe, Stephanie; Maclaran, Pauline; Hogg, Margaret

Beschreibung

This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.

Autor

Stephanie O'Donohoe is Professor of Advertising and Consumer Culture at the University of Edinburgh, UK Margaret Hogg is Fulgoni Professor of Consumer Behaviour and Marketing at Lancaster University Management School, UK Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK Lydia Martens is Senior Lecturer in Sociology at Keele University, UK Lorna Stevens is Senior Lecturer in Marketing at the University of the West of Scotland, UK

Produktdetails

• Verlag: Routledge
• Seitenzahl: 282
• Erscheinungstermin: 20. September 2013
• Englisch
• Abmessung: 240mm x 161mm x 20mm
• Gewicht: 590g
• ISBN-13: 9780415516495
• ISBN-10: 0415516498
• Artikelnr.: 38025541