Modernizing the Academic Teaching and Research Environment
Gebundenes Buch

Modernizing the Academic Teaching and Research Environment

Methodologies and Cases in Business Research

Herausgegeben: Marx Gómez, Jorge; Mouselli, Sulaiman
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This book constitutes a valuable manual for young and seasoned business researchers alike, and provides a comprehensive summary for the whole research journey. It is a must-read for all researchers who need to understand the basics of business research, from identifying research topics, to planning and organizing the research process, and selecting the most appropriate methodology for the topic at hand. This book also provides insights on how to avoid common pitfalls in business research and outlines the research skills needed to write a fine piece of research. In order to capture the innovati...