Edwin J. Elton / Martin J. Gruber / Stephen J. Brown / William N. Goetzmann

Gebundenes Buch

Modern Portfolio Theory and Investment Analysis

Beschreibung

This book covers the characteristics and analysis of individual securities as well as the theory and practice of optimally combining securities into portfolios. Stressing the economic intuition behind the subject matter, this classic text pres-ents advanced concepts of investment analysis and portfolio management.It can be used for courses in both portfolio theory and in investment analysis that have an emphasis on portfolio the-ory. It can also be used in a course in investments where both portfolio analysis and security analysis are discussed.The authors' goal has been to make all the material in this text accessible to students of portfolio analysis and invest-ment management, both at the undergraduate and graduate levels while maintaining the rigor through the use of ap-pendices which can be used in conjunction with the text.

Autor

Although his name is unfamiliar to most managers, Stephen Brown is the Antichrist of marketing academia. He is disdainful of customer-centric approaches to marketing and, as a consequence, has clashed publicly with numerous luminaries. Professor of Marketing Research at the University of Ulster, Stephen has held visiting positions at Northwestern University, the University of California and the University of Utah, among others. He has written or co-edited 13 books, including Marketing Apocalypse, Postmodern Marketing and Romancing the Market. His papers have been published in Harvard Business Review, Journal of Marketing, Journal of Advertising, Business Horizons and many more, winning various awards along the way.

Produktdetails

• Verlag: Wiley & Sons
• 7th ed.
• Seitenzahl: 728
• Englisch
• Abmessung: 260mm
• Gewicht: 1562g
• ISBN-13: 9780470050828
• ISBN-10: 0470050829
• Artikelnr.: 21300076