Gordon Walker, Tammy Madsen

Broschiertes Buch

Modern Competitive Strategy

Beschreibung

Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels-undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.

Autor

Professor and Chairman of the Strategy and Entrepreneurship Department at the Edwin L. Cox School of Business at Southern Methodist University. He received his BA from Yale University and an MBA and PhD from the Wharton School, University of Pennsylvania. Dr. Walker has previously taught at the Sloan School, MIT; at the Wharton School, University of Pennsylvania; and at Yale University. The author of numerous articles, he is on the editorial boards of Administrative Science Quarterly and Strategic Organization. He has received several grants from the National Science Foundation.

Produktdetails

• Verlag: McGraw Hill LLC
• 4th Revised edition
• Seitenzahl: 416
• Erscheinungstermin: 19. Januar 2015
• Englisch
• Abmessung: 279mm x 216mm x 32mm
• Gewicht: 635g
• ISBN-13: 9781259181207
• ISBN-10: 1259181200
• Artikelnr.: 42772159