Thomas L. Greenbaum

Broschiertes Buch

Moderating Focus Groups

A Practical Guide for Group Facilitation

Beschreibung

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

Produktdetails

• Verlag: Sage Publications
• Seitenzahl: 264
• Erscheinungstermin: 1. November 1999
• Englisch
• Abmessung: 229mm x 152mm x 16mm
• Gewicht: 434g
• ISBN-13: 9780761920441
• ISBN-10: 0761920447
• Artikelnr.: 21324286

Rezensionen

"Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books."