Bonny Apunyu

Broschiertes Buch

Mobile Phones for Health Education

A Case Study of Text to Change's HIV and AIDS SMS Quiz Project in Mbarara District, Western Uganda

Beschreibung

This study presents an evaluation of an incentive-based SMS quiz approach designed to improve awareness of HIV and AIDS in Mbarara District, Western Uganda. The goal of deploying HIV and AIDS related quizzes to the target population is to increase people s awareness and knowledge about the disease, to promote their healthy behaviour and to encourage them to know their health status and seek treatment if necessary.

Autor

Bonny Apunyu holds a Masters degree in Media Studies from The University of Oslo, Norway and a Bachelor of Mass Communication from Makerere University, Uganda.My key research interests are Mobile Media, Text Messaging and Social Change.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Aufl.
• Seitenzahl: 112
• Erscheinungstermin: 8. Oktober 2011
• Englisch
• Abmessung: 220mm x 150mm x 7mm
• Gewicht: 185g
• ISBN-13: 9783846526781
• ISBN-10: 3846526789
• Artikelnr.: 34218620