Mobile Game Marketing and Consumer Behaviour
Federico Caiulo
Broschiertes Buch

Mobile Game Marketing and Consumer Behaviour

Industry trends and analysis with examples on how to design a better Monetization Funnel and increase Lifetime Value

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The mobile gaming market is defined as the ensemble of companies that support the production, development, advertisement and distribution of video games to be played on non-traditional handheld devices. Three important steps in the history of the mobiles games value chain jeopardized many companies' ability to monetize their games. Even though the mobile gaming industry is relatively young, figures from year 2013 show that global revenues are large. Moreover the rising digitization of the products, coupled with a strong democratization of the Internet and an increase in the smartphones and tab...