Mobile Commerce - Challenges and Opportunities in Ghana
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2016 has seen mobile break the $1B sales mark on black Friday in the USA. this trend resonated across industries in Asia, Europe and Africa with significant to huge jumps in mobile purchase traffic. For Ghana, this presents an even more opportunity for businesses to extend delivery channels to mobile as consumers are constantly moving along with their interactions. This opportunity presents consumers with a faster, easier on-the-go access to business products as well as the ability to make quick product searches and purchases and for businesses this pushes revenue further up placing such busin...
2016 has seen mobile break the $1B sales mark on black Friday in the USA. this trend resonated across industries in Asia, Europe and Africa with significant to huge jumps in mobile purchase traffic. For Ghana, this presents an even more opportunity for businesses to extend delivery channels to mobile as consumers are constantly moving along with their interactions. This opportunity presents consumers with a faster, easier on-the-go access to business products as well as the ability to make quick product searches and purchases and for businesses this pushes revenue further up placing such businesses in a more advanced position in the competition. Adoption of mobile commerce by businesses comes with its challenges. Businesses need to develop a mobile commerce adoption strategy that encompasses envisaged products, platforms and tools and new channels of delivery and challenges. This book, discusses the state of mobile commerce in Ghana and gives the reader an overview of mobile commerce usage scenarios in domestic and corporate environments and presents a potential for investment opportunities in such emerging field as well as the challenges of such system development and adoption.
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