MNCs and the Fragmentation of Organizational Culture
Anna Zotova
Broschiertes Buch

MNCs and the Fragmentation of Organizational Culture

A Postcolonial Perspective

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The purpose of this book is to investigate the dichotomy of relations between the Western headquarter and the non-Western subsidiary by drawing on an empirical study of the experiences of Austrian and Russian managers in the Austrian-owned Russian subsidiary. The principle of inductive reasoning and the interpretive paradigm of the qualitative research methodology and the subsequent application of postcolonial theory in its relation to IBMS helped derive the theoretical model of a fragmented organizational culture. The findings demonstrate the presence of power relations between expatriate and...