Gebundenes Buch

Minority Marketing: Issues and Prospects

Proceedings of the 1987 Minority Marketing Congress

Herausgegeben: King, Robert L.
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This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomen...