Abhishek Borah

Broschiertes Buch

Mine Your Language

Influence, Engage, Predict

Beschreibung

Whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them, Mine Your Language will teach you to use language to influence, engage and predict!

Autor

Abhishek Borah is an Associate Professor at INSEAD, France. In the past, he has been an assistant professor at the Foster School of Business, University of Washington, Seattle and a visiting assistant professor at the Wharton School of Business, University of Pennsylvania, Philadelphia.

Produktdetails

• Verlag: Penguin Random House India
• Seitenzahl: 448
• Erscheinungstermin: 25. April 2024
• Englisch
• Abmessung: 203mm x 135mm x 25mm
• Gewicht: 360g
• ISBN-13: 9780143461623
• ISBN-10: 0143461621
• Artikelnr.: 70234893