V. Koller

Gebundenes Buch

Metaphor and Gender in Business Media Discourse

A Critical Cognitive Study

Beschreibung

This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.

Autor

VERONIKA KOLLER is Lecturer in English Language, Department of Linguistics and English Language, Lancaster University, UK. Her research focuses on cognitive semantics and critical discourse analysis, especially corporate discourse. Her current work addresses the cognitive structure of corporate brands as well as their communication and reception in discourse.

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-4039-3291-4
• 2004
• Seitenzahl: 244
• Erscheinungstermin: 25. Mai 2004
• Englisch
• Abmessung: 226mm x 138mm x 18mm
• Gewicht: 408g
• ISBN-13: 9781403932914
• ISBN-10: 1403932913
• Artikelnr.: 21374569

Rezensionen

'[This book] is an interesting and valuable contribution to the development of metaphor studies in various ways and may serve as a model for further work in these directions...a fine study which does not only provide interesting empirical results but may also be taken as a methodological and theoretical model for further work in the analysis of metaphor in discourse.' Cognitive Linguistics