Message Marketing: A Step-By-Step Guide to Differentiation

Frank Bachochin is the President of Excel Marketing Services. He is a dynamic, results-oriented leader providing marketing solutions for small and mid-size companies. Frank's professional experience includes marketing research, market segmentation, new product introductions, regional and national advertising, promotions, channel marketing, and integrated marketing. His marketing career began as recipient of the Burke Fellowship and, after completing his MBA, he joined Burke's Chicago office directing consumer marketing research. He subsequently joined Needham Harper & Steers Advertising, McDonald's Corporation, Budget Rent-A-Car, and was a principle in two boutique marketing agencies before launching Excel Marketing in the mid-1990s. Frank is an active listener, is analytical in defining actionable issues, and applies >Frank possesses the unique combination of . . . a passion for marketing . . . applied business experience . . . fresh strategic thinking . . . a proven, results-driven process . . . and, hands-on hard work. He listens, exudes competence, and builds relationships.