Media Performance in the Coverage of HIV/AIDS
in Four Regions of Cameroon
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The study investigates public assessment of media performance in the coverage of HIV/AIDS in four regions of Cameroon. It made use of a probability sample of 382 respondents from four towns within four regions of Cameroon including, Bamenda, Buea, Yaoundé and Douala actually distributed in a rank order of prevalence of HIV/AIDS. 400 questionnaires were sent to the field giving a response rate of 95.5%. Findings reveal that the media provides sufficient information about HIV/AIDS to the Cameroon public though limited in quality. Also, the study concludes that there is an overall significant re...
The study investigates public assessment of media performance in the coverage of HIV/AIDS in four regions of Cameroon. It made use of a probability sample of 382 respondents from four towns within four regions of Cameroon including, Bamenda, Buea, Yaoundé and Douala actually distributed in a rank order of prevalence of HIV/AIDS. 400 questionnaires were sent to the field giving a response rate of 95.5%. Findings reveal that the media provides sufficient information about HIV/AIDS to the Cameroon public though limited in quality. Also, the study concludes that there is an overall significant relationship between media coverage of HIV/AIDS and behaviour. However, some behaviour like the use of condom, care for HIV/AIDS patients and embarking on voluntary testing did not show this significant relationship. Notwithstanding, television was rated as the most reliable and most performed medium for information about HIV/AIDS. Spearman's Rank Difference Correlation also showed that there exist a strong positive relationship between source performance and the public dependence on the source for HIV/AIDS information.
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