Alex Connock

Gebundenes Buch

Media Management and Artificial Intelligence

Understanding Media Business Models in the Digital Age

Beschreibung

This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models.

Autor

Dr Alex Connock is Fellow at the Said Business School, University of Oxford, where he teaches Media and Marketing at BA, MBA and Executive levels, and is co-director of the postgraduate course in Artificial Intelligence for Business. He is also a Lecturer at St Hugh's College, Oxford, teaching General Management. Meanwhile at the UK's National Film & Television School he is Head of Department in Creative Business. At Exeter University, he is Professor in Practice, teaching courses including Digital Marketing and Media and the Metaverse. He has degrees from Oxford University, Columbia University, Salford University and INSEAD. Prior to returning to academia, Alex worked in the media for 25 years in the UK, US and Europe, starting or running multiple businesses in TV production, digital/social content marketing, magazine and advertising. He is Vice Chair of UNICEF UK and a board director of the Halle Orchestra. He has six times been shortlisted in Entrepreneur of the Year awards in the UK.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 336
• Erscheinungstermin: 18. November 2022
• Englisch
• Abmessung: 179mm x 253mm x 24mm
• Gewicht: 758g
• ISBN-13: 9781032100951
• ISBN-10: 1032100958
• Artikelnr.: 64628445