Media Interactivity Analysis
Lidiya Chikalova
Broschiertes Buch

Media Interactivity Analysis

Kyrgyzstan, Central Asia

Versandkostenfrei!
Versandfertig in 1-2 Wochen
32,99 €
inkl. MwSt.
PAYBACK Punkte
16 °P sammeln!
With the appraisal of two media ¿hot¿ and ¿cold¿, one-way and two-way, the persuasiveness of messages has increased, thus it is harder for people to be influenced by the message. Traditional models of persuasion do not address interactivity. In a media context that is increasingly dominated by interactive, online content. However, almost all media depend on persuasive messages for income. Therefore it is important to investigate the effectiveness of message. The significance of this book is that it will demonstrate not so much if and how much interactivity is persuasive compared to one-way...