Berger, Arthur A,

Broschiertes Buch

Media and Communication Research Methods - International Student Edition

An Introduction to Qualitative and Quantitative Approaches

Beschreibung

This step-by-step introduction to conducting media and communication research offers practical insights along with the authorâ s signature light-hearted style to make discussion of qualitative and quantitative methods easy to comprehend.

Autor

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer's Toolkit: A User's Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist's Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

Produktdetails

• Verlag: SAGE Publications Inc
• 5 Revised edition
• Seitenzahl: 488
• Erscheinungstermin: 14. Februar 2019
• Englisch
• Abmessung: 228mm x 151mm x 30mm
• Gewicht: 698g
• ISBN-13: 9781544371740
• ISBN-10: 1544371748
• Artikelnr.: 55720384