Measuring the Level of Customers Satisfaction in Multi-modal Transport

Measuring the Level of Customers Satisfaction in Multi-modal Transport

Customers Satisfaction in Multi modal transport Services:The Case of Ethiopian Shipping and Logistics Service Enterprise

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The aim of this research is to Measure the Level of customers satisfaction in Ethiopian shipping and Logistics Services Enterprise (ESLSE) and to evaluate the relative importance of the nine service quality Dimensions towards Customer Satisfaction and Loyalty. The outcome of this study show that the Multimodal transportation service rendered by the Ethiopian Shipping and Logistics Service Enterprise is still expected to go a long way in improving the quality of its service to improve the satisfaction level of its customers. The model had a very strong coefficient of determination R2=0.678, whi...