Naresh K. Malhotra, Hans Baumgartner, Bert Weijters

Gebundenes Buch

Measurement in Marketing

Beschreibung

Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.

Autor

Naresh K. Malhotra was selected as a Marketing Legend in 2010 and his refereed journal articles were published in nine volumes by Sage with tributes by other leading scholars in the field. He is listed in Marquis Who's Who in America, and in Who's Who in the World. In 2017, he received the Albert Nelson Marquis Lifetime Achievement Award from Marquis Who's Who. In 2020, Dr. Malhotra was listed in the published list of the World's Top 2% Most-cited Researchers across all disciplines, according to research conducted by the Meta-Research Innovation Center at Stanford University. He has several top (number one) research rankings that have been published in the literature. Hans Baumgartner is the Smeal Chair Professor of Marketing in the Smeal College of Business at the Pennsylvania State University, USA. His research interests are in consumer psychology and research methodology, particularly structural equation modeling and measurement analysis. Bert Weijters is an Associate Professor of market research in the department of Work, Organization and Society at the Faculty of Psychology and Pedagogical Science, Ghent University, Belgium. His main research interests are in methodological research and consumer psychology.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 238
• Erscheinungstermin: 12. September 2022
• Englisch
• Abmessung: 235mm x 157mm x 17mm
• Gewicht: 501g
• ISBN-13: 9781800436312
• ISBN-10: 1800436319
• Artikelnr.: 64079762