Maths and Stats for Web Analytics and Conversion Optimization
Himanshu Sharma
Broschiertes Buch

Maths and Stats for Web Analytics and Conversion Optimization

The journey from 'data driven' to 'data smart'

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The role of maths and statistics in the world of web analytics is not clear to many marketers. Not many talk or write about the usage of statistics and data science in conversion optimization. This book has been written to fill this knowledge gap. This expert guide will teach you exactly what you need to know. It will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions which can quickly improve the bottom-line of your online business. Every topic covered in this book has something to do directly with your day to day job. You do...