David Hamlin

Broschiertes Buch

Mastering the Media Purpose, Passion & Publicity for Nonprofit & Advocacy Organizations

Beschreibung

A complete guide to the art and science of building effective media coverage for nonprofit and advocacy organizations. This book guides the reader through every step, from basics to sophisticated strategy & tactics. "If you want to move, change, shape or lead then Mastering The Media is the first place to start." Darryl Young, Former National Media Director, The Sierra Club ". . .takes the mystery and complexity out of the media game. . .All senior staff should have a copy on their desk." Mike Alvidrez, Executive Director, Skid Row Housing Trust

Produktdetails

• Verlag: David Hamlin & Sydney Weisman
• Seitenzahl: 100
• Erscheinungstermin: 14. April 2008
• Englisch
• Abmessung: 229mm x 152mm x 6mm
• Gewicht: 159g
• ISBN-13: 9780615204628
• ISBN-10: 0615204627
• Artikelnr.: 23898944