Robert Kozielski

Gebundenes Buch

Mastering Market Analytics

Beschreibung

In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 448
• Erscheinungstermin: 24. November 2017
• Englisch
• Abmessung: 235mm x 157mm x 29mm
• Gewicht: 795g
• ISBN-13: 9781787148369
• ISBN-10: 178714836X
• Artikelnr.: 48924611