Jonathan Groucutt / Paul Griseri

Broschiertes Buch

Mastering e-Business

Beschreibung

'Mastering e-business' is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. 'Mastering e-Business' focuses on key management, business, marketing and strategic issues. Moreover it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting dot.com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chapter includes mini case studies citing real world examples. 'Mastering e-Business' is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.

Table of Contents:
PART 1: E-BUSINESS: WHAT IS IT AND WHAT DOES IT MEAN FOR ALL BUSINESSES?
What is it?
How is it Affecting Business?
Digital and Non-digital Services
Dangers and Threats of the Cyber-world
PART 2: E-MARKETING: SAME PEOPLE, SAME NEEDS, DIFFERENT SERVICES
The Development of e-marketing
i-brands and e-segmentation
Marketing Communications
Relationship e-marketing
PART 3: E-OPERATIONS: INTEGRATING THE INTERNET WITH THE PHYSICAL OPERATION OF AN ORGANISATION
Integrating the Internet into the Supply Chain
Developing People and Managing Performance
Organisational Structure
Financial Aspects of Internet Operations
PART 4: DEVELOPING THE POWER OF THE WWW STRATEGICALLY
Identifying New Opportunities for Internet-based Services
Developing User Communities
Using the Web - Resources and Alliances
Foreseeing the Future - the Next Two Waves

Autor

PAUL GRISERI has extensive experience in Management Consultancy and Education. He has taught a wide range of general management and Human Resource Management related subjects at professional and postgraduate level. His previous books include 'Management Knowledge' (Palgrave Macmillan 1998) and 'Managing Values' (Palgrave Macmillan 2002).

JONATHAN GROUCUTT is Deputy MBA Programme Director at Oxford Brookes University. He has taught a wide range of Marketing and related subjects on undergraduate and postgraduate programmes. He has also been a marketing consultant advising on a diverse range of companies from small and medium sized enterprises to multinationals.

Produktdetails

• Verlag: Palgrave Macmillan
• Englisch
• ISBN-13: 9780333968321
• ISBN-10: 0333968328
• Artikelnr.: 22130358