Mastering Digital Product Management
Product vision, strategy, and Agile execution for digital dominance (English Edition)
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The digital landscape is rapidly evolving, demanding skilled product managers who can consistently deliver innovative solutions and build trusted products. This book provides the essential frameworks and practical strategies to navigate this dynamic environment, transforming concepts into market-leading digital products. This book systematically guides you from foundational digital product management principles and roles to crafting a powerful product vision based on deep customer understanding. You will learn to develop product market strategies, emphasizing innovation and competitive analysi...
The digital landscape is rapidly evolving, demanding skilled product managers who can consistently deliver innovative solutions and build trusted products. This book provides the essential frameworks and practical strategies to navigate this dynamic environment, transforming concepts into market-leading digital products. This book systematically guides you from foundational digital product management principles and roles to crafting a powerful product vision based on deep customer understanding. You will learn to develop product market strategies, emphasizing innovation and competitive analysis, while mastering techniques for building product value and stickiness. From product journey to implementing customer-centric design and leveraging data-driven insights for informed decisions, this book gets into Agile development methodologies, including sprints, provides comprehensive product sales strategies and business model insights, and equips you with the versatile skills for project management, stakeholder management, and storytelling. Readers will be equipped with a foundational mindset, practical tools, and a real-world perspective on how to handle situations confidently, while reshaping the way they think with a strategic mindset. This book will act as a toolkit where they will not just walk away with theory, but with a multifaceted product thinking capability. WHAT YOU WILL LEARN ¿ Efficiently apply frameworks for product innovation from ideas to launch. ¿ Identify and validate real customer problems. ¿ Navigate the product journey with roadmaps and pre-launch. ¿ Learn to prioritize product features with data and gain stakeholder alignment. ¿ Hone PM soft skills: influence, negotiation, storytelling. ¿ Craft a roadmap that reflects strategy and user value. WHO THIS BOOK IS FOR This book is for aspiring and early to mid-stage product managers, graduate students, and professionals like UX designers, engineers, business analysts, product owners, or product marketing managers transitioning into digital product management. It is also ideal for experienced professionals in the tech or business field who want a structured, practical understanding of digital product management from end-to-end.
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