Mastering Alliance Strategy
A Comprehensive Guide to Design, Management, and Organization
Herausgegeben: Bamford, James D.; Gomes-Casseres, Benjamin; Forbes LLC
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This comprehensive book on alliance strategy--a new and growing area in strategy--untangles the thorniest issues in alliance management. Based on years of investigative reporting by The Alliance Analyst, a top newsletter to leaders in the field, this explains alliance strategy using clear language and compelling examples. This comprehensive book on alliance strategy - a new and growing area in strategy -untangles the thorniest issues in alliance management. Based on years of investigative reporting by The Alliance Analyst, a top newsletter to leaders in the field, it explains alliance strategy using clear language and compelling examples.
Successful business alliances today are critical to the competitive advantage of many companies. Mastering Alliance Strategy presents state-of-the-art thinking and practices for using partnerships effectively. This essential resource will help you understand and use alliances better, whether you are a new or seasoned alliance professional, a business-development specialist, a line manager, or a top executive. The authors argue that the secrets to success lie not solely in the intricacies of a deal but also in the strategy and organization behind the deal. They draw ideas and tools from years of research and reporting on four elements that are key to an effective alliance strategy:
_ Designing the alliance and crafting the agreement
_ Managing the alliance after it is launched
_ Leveraging a constellation of alliances
_ Building an internal alliance capability
_ Designing the alliance and crafting the agreement
_ Managing the alliance after it is launched
_ Leveraging a constellation of alliances
_ Building an internal alliance capability
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