Mass Media and Rural Development in India

Mass Media and Rural Development in India

Socio Economic Change in Rural Society

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Rural Development is not a 'gift' given by our administrators to the people. It was to be seen as a major transformation of rural society, which not only ensures that everybody "has basic necessities of life, but that decision making process in society is generally participatory. The impact of Mass Media on socio-economic de-velopment has, therefore, not received as much attention among social scientists as other means of development. Mass Media have been considered as potential agencies for the development of people. Further, television and radio have the power to overcome the literacy barrie...