Mass Customization
Gebundenes Buch

Mass Customization

Engineering and Managing Global Operations

Herausgegeben: Fogliatto, Flavio S.; da Silveira, Giovani J.C.
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Mass customization (MC) has been hailed as a successful operations strategy across manufacturing and service industries for the past three decades. However, the wider implications of using MC approaches in the broader industrial and economic environment are not yet clearly understood. Mass Customization: Engineering and Managing Global Operations presents emerging research on the role of MC and personalization in today's international operations context. The chapters cover MC in the context of global industrial economics and operations. Moreover, the book discusses MC topics that are relevant ...