Darrell Alfonso

Gebundenes Buch

Martech Handbook

Build a Technology Stack to Attract and Retain Customers

Beschreibung

Create and manage a powerful marketing technology stack that will add value and connect all key areas of marketing, with this jargon-free and easy-to-follow guide.

Autor

Darrell Alfonso

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 258
• Erscheinungstermin: 3. August 2022
• Englisch
• Abmessung: 240mm x 161mm x 21mm
• Gewicht: 648g
• ISBN-13: 9781398606463
• ISBN-10: 1398606464
• Artikelnr.: 63243302

Rezensionen

"In an era of increasingly complex go-to-market strategies, Darrell Alfonso has helped capture some fundamentals that every Marketing Operations and Martech professional needs. What's more, it's an incredible resource for leaders to wrap their minds around the complex (and ever changing) landscape of Marketing Technology." Mike Rizzo, CEO, MarketingOps.com