Markets from Culture
Patricia H Thornton
Gebundenes Buch

Markets from Culture

Institutional Logics and Organizational Decisions in Higher Education Publishing

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Institutional logics, the underlying governing principles of societal sectors, strongly influence organizational decision making. Any shift in institutional logics results in a similar shift in attention to alternative problems and solutions and in new determinants for executive decisions. Examining changes in institutional logics in higher-education publishing, this book links cultural analysis with organizational decision making to develop a theory of attention and explain how executives concentrate on certain market characteristics to the exclusion of others. >