Igor Nowé

Broschiertes Buch

Marketing

Reinventing the Basics

Beschreibung

This book revisits core marketing principles like SAVE and the Customer Journey and shows how these frameworks have evolved, providing practical tools for building effective marketing plans. Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.

Autor

Igor Nowé has held various marketing and sales positions in various national and international companies. He currently teaches Marketing and Account Management at Odisee University College (Brussels). He also teaches B2B, strategy and brand activation at Ehsal Management School (Brussels) and within the MBA program of the Flanders Business School (KU Leuven). In addition, he guides several companies in their strategy with valuemarketing.be.

Produktdetails

• Verlag: Lannoo Publishers
• Seitenzahl: 210
• Erscheinungstermin: 29. Juli 2025
• Englisch
• Abmessung: 221mm x 163mm x 15mm
• Gewicht: 417g
• ISBN-13: 9789020934052
• ISBN-10: 9020934058
• Artikelnr.: 73329392