David Mercer

Gebundenes Buch

Marketing

The Enyclopedic Dictionary

Beschreibung

Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.

Autor

David Mercer is Senior Lecturer in marketing with The Open University Business School, Europe's largest business school where he chairs the team responsible for the marketing element of the MBA programme. He is author of the successful textbook Marketing, Second Edition and co-author of Marketing Management, both published by Blackwell.

Produktdetails

• Verlag: Blackwell Publishers
• 1999.
• Seitenzahl: 432
• Erscheinungstermin: 22. März 1999
• Englisch
• Abmessung: 244mm x 170mm x 23mm
• Gewicht: 750g
• ISBN-13: 9780631211266
• ISBN-10: 0631211268
• Artikelnr.: 14863526