Marketing Tourist Destinations in Emerging Economies
Broschiertes Buch

Marketing Tourist Destinations in Emerging Economies

Towards Competitive and Sustainable Emerging Tourist Destinations

Herausgegeben: Mensah, Ishmael; Balasubramanian, Kandappan; Jamaluddin, Mohd Raziff; Alcoriza, Gina; Gaffar, Vanessa; Rasoolimanesh, S. Mostafa
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While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don't have to contend with. The potential for terrorism, political unrest, natural disasters, accidents - not to mention epidemics - have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advance...