Marketing Theory
Foundations, Controversy, Strategy, and Resource-Advantage Theory
Versandkostenfrei!
Versandfertig in über 4 Wochen
273,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
137 °P sammeln!
Focuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science.
Andere Kunden interessierten sich für
