Marketing, Technology and Customer Commitment in the New Economy
Broschiertes Buch

Marketing, Technology and Customer Commitment in the New Economy

Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

Herausgegeben: Spotts, Harlan E.
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This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at...