Bonita M. Kolb (USA Lycoming College)

Broschiertes Buch

Marketing Strategy for the Arts

Beschreibung

Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization.

Autor

Bonita M. Kolb is Professor Emeritus of Business Administration at Lycoming College, USA.

Produktdetails

• Discovering the Creative Industries
• Verlag: Taylor & Francis Ltd
• 3 ed
• Seitenzahl: 288
• Erscheinungstermin: 7. November 2025
• Englisch
• Abmessung: 234mm x 156mm x 16mm
• Gewicht: 430g
• ISBN-13: 9781032960241
• ISBN-10: 1032960248
• Artikelnr.: 74711252