Graham Hooley, Nigel Piercy, Brigitte Nicoulaud

Broschiertes Buch

Marketing Strategy and Competitive Positioning

Beschreibung

Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.

Autor

Graham Hooleyis Emeritus Professor of Marketing at Aston University. He is past President of the European Marketing Academy and Fellow of the Chartered Institute of Marketing, the British Academy of Management, EMAC and the Higher Education Academy. Brigitte Nicoulaudis Deputy Head of the Marketing and Strategy Department at Aston Business School. John M Ruddis a Professor of Marketing and Head of the Marketing Group at Warwick Business School. Nick Leeis a Professor of Marketing at Warwick Business School. He is an Honorary Life Member of the Academy of Marketing, Fellow of the Higher Education Academy and the Association for Professional Sales.

Produktdetails

• Verlag: Pearson Education Limited
• 8 ed
• Seitenzahl: 592
• Erscheinungstermin: 10. März 2025
• Englisch
• Abmessung: 260mm x 190mm x 23mm
• Gewicht: 1372g
• ISBN-13: 9781292725017
• ISBN-10: 129272501X
• Artikelnr.: 69231811