Marketing strategies in the digital era
Case of community microenterprises
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The book 'Digital Marketing Strategies for Artisans of Ecological Jewelry' addresses the relationship between marketing strategies and increased sales in microenterprises in native communities of Rio Negro. With a quantitative approach and a non-experimental design, the research focuses on strategies applied at a descriptive level, with a correlational character and a cross-sectional temporal scope. The study is based on a non-probabilistic census sample of 23 artisans, using personal surveys and questionnaires as instruments. The results reveal a moderate limitation of 0.538, with 11% of arti...
The book 'Digital Marketing Strategies for Artisans of Ecological Jewelry' addresses the relationship between marketing strategies and increased sales in microenterprises in native communities of Rio Negro. With a quantitative approach and a non-experimental design, the research focuses on strategies applied at a descriptive level, with a correlational character and a cross-sectional temporal scope. The study is based on a non-probabilistic census sample of 23 artisans, using personal surveys and questionnaires as instruments. The results reveal a moderate limitation of 0.538, with 11% of artisans employing strategies favorably, 57% moderately favorably, and 32% unfavorably.This book offers insights into how digital marketing strategies impact artisans, enabling them to adapt to changes in the market. commercial.
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