Riccardo Benzo, Marwa Gad Mohsen, Chahid Fourali

Gebundenes Buch

Marketing Research

Planning, Process, Practice

Beschreibung

Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

Autor

Riccardo is a Member of the Chartered Institute of Marketing (MCIM) and a Fellow of the Higher Education Academy (HEA). He has over twenty years of experience gained across multiple sectors and in marketing, sales and commercial roles for international organisations, leading and managing teams of professionals. In 2008, he founded Managing Expectations to provide a vehicle for market research, consulting and training. At the same time, he has been involved in teaching and supervising undergraduate and post-graduate students on a number of subjects including marketing and business research. He conducted and commissioned several research projects in fields as far apart as beverages and professional services, including presenting findings on qualitative and quantitative investigations into the cruise industry in the UK and luxury retailing in China. Riccardo is passionate about ethical and sustainable marketing, and believes in helping organisations create value for the economy, society and the environment.

Produktdetails

• Verlag: Sage Publications
• Seitenzahl: 432
• Erscheinungstermin: 4. Januar 2018
• Englisch
• Abmessung: 249mm x 193mm x 25mm
• Gewicht: 1043g
• ISBN-13: 9781446294352
• ISBN-10: 1446294358
• Artikelnr.: 49156039